KIA - GET MEAN

 

KIA came to us directly to produce content for their ‘Get Mean’ campaign. Building on the initial brand execution, our role was to create 3 versions based on the major sport teams that are sponsored by KIA. These fun spots featured a combination of famous players and fans, each giving their best impression of car sounds.

We also delivered a range of secondary content including bloopers, social cutdowns and ‘playoffs’ optimised for Instagram stories

My role was to direct on-set, edit and grade.

 
 
 
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Instagram Stories ‘Playoff’

We created social media versions including these ‘playoffs’ where the audience could vote on who did the sounds better.