KIA SPORTAGE — Danny Stern

KIA SPORTAGE - FEATURE SERIES

In 2019, I had the privilege of writing, directing and editing this web series for KIA starring power couple Christiaan Van Vuuren (Bondi Hipsters, Soul Mates) and Adele Vuko (Skitbox).

Our goal was to create a series of feature videos that would be edgy and irreverent, using humour and relatable moments to not just explain what the features are, but to really show their benefits in action. Our idea? Let’s use a REAL family to host this series, recognisable, relatable and most importantly, entertaining. Our target demographic was young families, so we had the perfect pairing in mind…

We pitched Christiaan and Adele - oh and their two adorable children, Felix and Elke. It was a match made in heaven. KIA loved the idea and Christiaan and Adele were excited to come on board. We produced 1 full length video with all 5 features, as well as individual feature episodes and versions for social media.

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The Episodes

Autonomous Emergency Braking

Full Size Spare

Hands Free Smart Power Tailgate

KIA Sportage - Intelligent Parking Assist

KIA Sportage - Rear Cross Traffic Alert